Welcome!

 

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Tasteful, eclectic, historical interests perhaps. A design flare! What else can you imagine looking at this photo of a business? What feelings does it conjure?

 

Are you content with the number of customers who are taking advantage of your services and product offers? A crazy question right? Who’s ever satisfied where business is concerned?

img_0683Are your customers favorably inclined to your business’ offerings, and are they in a positive frame-of-mind while doing business with you? Have you helped them to become pre-disposed with a good experience? There are lots of ways to do this. Store appearance, good lighting, mood music, and my favorite – creating a narrative, a story, that builds upon itself and offers the customer a way to understand who you are, and why they should be happy to transact business with you and your team.

… my favorite – creating a narrative, a story, that builds upon itself and offers the customer a way to understand who you are, and why they should be happy to transact business with you and your team.

I am convinced that every business has a story to tell and that once customers understand that story they are more interested in supporting your efforts and giving favorable testimonials about you and your business. I am convinced that your daily efforts are going to be better and more enjoyable with customers who have that favorable inclination. The transactions are going to be happier. Also, and very importantly, you are going to be more profitable as trust and goodwill grow.

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It may not be pretty, but is it interesting?

How do you tell your story? What do potential customers know about you, and where and how do they get the information that they need to see you in a favorable light? Telling your story is an ongoing and positive way to increase business and customer satisfaction.

Please find the menu item “Posts”. You will find many ideas that can get the thoughts going. Every business is unique. “There are a million stories in the city.”

 

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