img_0684What? Why? Didn’t we just say photos were the way?

Well, not if the story is nuanced, and we’re trying to create a mood or sense for either the company or the product or service we’re selling.

Also, we want to used words to focus the person with reinforcing concepts and repetition of the important reasons to buy.

There’s also the details. Technical stuff that a buyer may really need to progress through the transaction.

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