The Story of You

How should your business story be told?

There are some businesses that benefit from a long and complete narration telling or their origins, their concepts, principles, and the values that they hold dear. But I can’t think that it would be all that effective, only because the customers that they are trying to reach wouldn’t hold their own interest that long. Also, beyond posting to the internet, where would such a story be published?

On your website such a story could live. As a practical matter though, those thoughts wouldn’t likely be effective in a quest for increased interest and subsequent new sales.

Almost all small businesses can benefit from repeated positive exposures to the customers. Information that finds the customers in a less structured way, but continually. Each short exposure to add to the narrative that is written in the customers awareness about the story you are wanting to tell.

A short message of thanks perhaps, with an added expression of purpose. An email. A flyer included with the purchase.

It all depends upon the sort of business that you are.

Author: PO'B

I am a writer with an interest in conveying meaning for customers through the development of storytelling about the business. This can be told with narrative, with photos, and with videos. Those are my interests. My history is in commercial construction. There I sold, managed, and developed business opportunities for large projects like airports, hospitals, museums, hotels, and the like. My wife and I travel. We have traveled through Europe many times, but we are closer to home now. We are using our camping trailer and our pickup truck to visit and enjoy the southeast at the moment. We shoot north or to the mountains in the really hot summer months, but we like the coastline too. We’re having a great time.

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