Showing up is 80% of life, according to Woody Allen.
Thought of a little differently, we might say that 80% of success is showing up. It’s only a truism, but the thought does get to an important point needing no additional explanation.
When applied to the development of additional business revenue and customer traffic the thought comes down to a simple question: Are you doing all you can to grow your customer relationships and your footprint in the minds of your potential customer base? Or: Are you even trying? Are you “showing up” for the sales effort?
Small business almost never will have the time or the finances wanted for the task. It gets postponed until sometime in the future.
What I propose is that simple repeated messages about the business, laced with affirmations of trust, sometimes humor, and always with a positive tone, will build a sure foundation for the business. These messages can be on a napkin, a flyer, or a menu board. They can occur on a website or as part of the sales receipt. They can occur in a written sales proposal, or the back of a business card.
It isn’t vital that the story is unique, or witty, or highly polished. What matters most is showing up. I’d like to help with that.
I like taking photos with my iPhone 6. The results are almost always acceptable. Some of the newer phones are even better, but the iPhone 6 and that generation of devices have hit a point were I feel the results are well within reason for promotion of products and services in small business.
If there is a bigger budget for photography it might be better applied to the distribution efforts for the message that is being conveyed. That budget is almost always an issue.
Certainly there are exceptions to this thought. I just can’t conceive of the situation though, for a small business on a small budget, where that would apply. Perhaps if the business owner is a photo buff. Someone that has the equipment and the inclination for a more perfect outcome artistically. Remember though that higher density digital photos require more to store and more time to load on line. So tradeoffs are required for real professional grade photos. Expertise is another matter. A good photographer can made any shot better by considering lighting and the set up for the shot.
What we’re trying to achieve is familiarity and positive empathy toward the business. Decent photos that tell the story are among the tools needed – they aren’t the goal.
An important thing to remember about creating your business presence – your brand – is to be consistent. Continue with your efforts to make your company’s personality a real thing to the people who are your customers. If the business is on line, then maintain a presence there. Let folks know that you still want their business and the reasons why doing business with you is important to them.
Remind the customers about your principles, values, and how those things matter to them.
Remind the customers about your principles, values, and how those things matter to them. Express honest thoughts. Present an image that’s meaningful and attractive to the audience involved. Be respectful of the customers time and reasons for considering your products and services. Don’t hit them over the head with mundane things so that they come to distain hearing from you.
The intent is to create a bond. To create common ground that is easily crossed for transaction after transaction.
That’s what this is all about. That is my interest and my business, to help develop new customers and repeating customers. This isn’t just a website, it’s a hands on effort. Customers who associate themselves with your business in positive ways, and who want to buy from you – that’s the goal.
Many businesses have technical data associated with their products and that matters to the customers. Things like dimensions, horsepower ratings, VOC’s, and hundreds of other metrics that make or break the transaction from the customers point of view. Their real needs.
Consider developing PDF formatted files that can be stored and printed on demand. That can be modified as the product evolves to conform with the market. Share these with the customers.
Have you ever considered how the outside world perceives your business?
Perception is very important. Customers aren’t going to want to do business with you if they have negative views. It isn’t important what you believe, what matters is what they think.
You might think of your storefront as quaint and homey. The customer though might think of it as tired and dirty. Certainly this matters. Understand it.
Still, perception can be modified by suggestion or even by admission. Telling the customer that you understand their viewpoint helps them to feel welcomed and will allow them to reevaluate the business with friendlier eyes.