The website (here) is intended as a touchstone. A place to get to know me and to get a sense for the sort of writing that I do. I like to write in a warm and familiar style. I want to feel at home with the reader. To invoke a sense of wellbeing and to draw the reader into the introduction or the story of the business. At the same time, it’s important to present a product or service with each exposure to the customers.
As long as it is a positive contribution to the customer’s life experience there is something to be said in the narrative.
The customers should feel the sensation of a business with something to add to their lives. Something that will matter to them. Each business is so different; that addition can be anything. A feeling, a practical tool, an experience; as long as it is a positive contribution to the customer’s life experience there is something to be said in the narrative.
I hope to have fun meeting people as I embark on this new adventure.