Have you ever considered how the outside world perceives your business?

Interesting and artistic, or cluttered and tired looking?

Perception is very important. Customers aren’t going to want to do business with you if they have negative views. It isn’t important what you believe, what matters is what they think.

You might think of your storefront as quaint and homey. The customer though might think of it as tired and dirty. Certainly this matters. Understand it.

Still, perception can be modified by suggestion or even by admission. Telling the customer that you understand their viewpoint helps them to feel welcomed and will allow them to reevaluate the business with friendlier eyes.

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