How Do You Look To Others?

Have you ever considered how the outside world perceives your business?

Interesting and artistic, or cluttered and tired looking?

Perception is very important. Customers aren’t going to want to do business with you if they have negative views. It isn’t important what you believe, what matters is what they think.

You might think of your storefront as quaint and homey. The customer though might think of it as tired and dirty. Certainly this matters. Understand it.

Still, perception can be modified by suggestion or even by admission. Telling the customer that you understand their viewpoint helps them to feel welcomed and will allow them to reevaluate the business with friendlier eyes.

Author: PO'B

I am a writer with an interest in conveying meaning for customers through the development of storytelling about the business. This can be told with narrative, with photos, and with videos. Those are my interests. My history is in commercial construction. There I sold, managed, and developed business opportunities for large projects like airports, hospitals, museums, hotels, and the like. My wife and I travel. We have traveled through Europe many times, but we are closer to home now. We are using our camping trailer and our pickup truck to visit and enjoy the southeast at the moment. We shoot north or to the mountains in the really hot summer months, but we like the coastline too. We’re having a great time.

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