What’s Important to the Customer?

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Show your products in attractive but simple photos.

An important thing to remember about creating your business presence – your brand – is to be consistent. Continue with your efforts to make your company’s personality a real thing to the people who are your customers. If the business is on line, then maintain a presence there. Let folks know that you still want their business and the reasons why doing business with you is important to them.

Remind the customers about your principles, values, and how those things matter to them.

Remind the customers about your principles, values, and how those things matter to them. Express honest thoughts. Present an image that’s meaningful and attractive to the audience involved. Be respectful of the customers time and reasons for considering your products and services. Don’t hit them over the head with mundane things so that they come to distain hearing from you.

The intent is to create a bond. To create common ground that is easily crossed for transaction after transaction.

Author: PO'B

I am a writer with an interest in conveying meaning for customers through the development of storytelling about the business. This can be told with narrative, with photos, and with videos. Those are my interests. My history is in commercial construction. There I sold, managed, and developed business opportunities for large projects like airports, hospitals, museums, hotels, and the like. My wife and I travel. We have traveled through Europe many times, but we are closer to home now. We are using our camping trailer and our pickup truck to visit and enjoy the southeast at the moment. We shoot north or to the mountains in the really hot summer months, but we like the coastline too. We’re having a great time.

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