Showing up is 80% of life, according to Woody Allen.
Thought of a little differently, we might say that 80% of success is showing up. It’s only a truism, but the thought does get to an important point needing no additional explanation.
When applied to the development of additional business revenue and customer traffic the thought comes down to a simple question: Are you doing all you can to grow your customer relationships and your footprint in the minds of your potential customer base? Or: Are you even trying? Are you “showing up” for the sales effort?
Small business almost never will have the time or the finances wanted for the task. It gets postponed until sometime in the future.
What I propose is that simple repeated messages about the business, laced with affirmations of trust, sometimes humor, and always with a positive tone, will build a sure foundation for the business. These messages can be on a napkin, a flyer, or a menu board. They can occur on a website or as part of the sales receipt. They can occur in a written sales proposal, or the back of a business card.
It isn’t vital that the story is unique, or witty, or highly polished. What matters most is showing up. I’d like to help with that.