I have been contemplating the technical specifications and instructions that come with many product devices. It seems that a high percentage of those documents have been written be someone with intimate knowledge of the product, but with little consideration of the end user- their customer.
Wouldn’t it make sense to have someone write this information in a form that the user can readily understand, while consulting with the technician, so that it is both clear and understandable, while at the same time technically correct?
Also, why not use better paper, large enough to allow the customers to read easily? Not every customer has young eyes.
A highly polished marketing plan is wonderful – if it is affordable. What matters most though is getting the story of your business out there. Tell the customers who you are and what you hope to accomplish. Be sincere and comfortable with those who you hope to reach. Touch their hearts as well as their minds if possible.
The last post that I want to write about using the Cloud for your sales and marketing efforts has to do with using Google Drive.
I would guess that this is the most ubiquitous of the three programs I have mentioned in my previous posts, although all three are very well known and used by perhaps millions of people.
Google Drive has one very compelling advantage, in that it is free. There is a business class set up, but most small timers are served well by the free version. It has many useful features and several ways to organize your documents. The search function is powerful and helpful if you can’t find the document that you want. If you know some of the content, or know something else unique to the file you can search and find what you’re looking for. Continue reading “Google Drive and the Cloud”
I am writing a little about the cloud and some options there because you need a place to park ideas, brochures, PDF files, price lists, photos, letters, proposals, and the like. It’s important to get as much flexibility into your sales systems as possible.