I have been contemplating the technical specifications and instructions that come with many product devices. It seems that a high percentage of those documents have been written be someone with intimate knowledge of the product, but with little consideration of the end user- their customer.
Wouldn’t it make sense to have someone write this information in a form that the user can readily understand, while consulting with the technician, so that it is both clear and understandable, while at the same time technically correct?
Also, why not use better paper, large enough to allow the customers to read easily? Not every customer has young eyes.
A highly polished marketing plan is wonderful – if it is affordable. What matters most though is getting the story of your business out there. Tell the customers who you are and what you hope to accomplish. Be sincere and comfortable with those who you hope to reach. Touch their hearts as well as their minds if possible.
The last post that I want to write about using the Cloud for your sales and marketing efforts has to do with using Google Drive.
I would guess that this is the most ubiquitous of the three programs I have mentioned in my previous posts, although all three are very well known and used by perhaps millions of people.
Google Drive has one very compelling advantage, in that it is free. There is a business class set up, but most small timers are served well by the free version. It has many useful features and several ways to organize your documents. The search function is powerful and helpful if you can’t find the document that you want. If you know some of the content, or know something else unique to the file you can search and find what you’re looking for. Read More
I am writing a little about the cloud and some options there because you need a place to park ideas, brochures, PDF files, price lists, photos, letters, proposals, and the like. It’s important to get as much flexibility into your sales systems as possible.
Just to be clear: My purpose is to develop content that is pointed at your customers, and that expresses your thoughts and feelings about business with them. The idea is to develop a story. To create a sensation of who you are and why a customer might want to do business with you, as compared to another business selling similar services or products.
It isn’t only a craft, there is art involved in this process, and also there is a sort of grittiness that’s needed to keep drumming the same ideas, and the same development of emotions, to influence your customers.
You need exposure, but in the best possible posture and light.
Dropbox is a little different than the functionality of Evernote. It works like part of your computer system and uses a folders metaphor to do its job. Once you become familiar with it and are used to the few special features that allow you to share folders and the like, it just works, and works well.
Saying that it has less features than Evernote isn’t really fair. It isn’t intended to do everything. You can save documents from all your basic Apps. Microsoft Word and Excel are givens. There are many others. Photos are savable for example.
This is a really easy system to use, and by doing so you are able to access your information using various devices and anywhere that you can get on the internet.
Dropbox is free for a trial period and is economical at $12.50 a month for businesses. It’s easy to tryout. If you click on the logo above it will take you to the Dropbox site.
For many businesses this program will provide the service that is needed.
There are many more that could be considered, but these are perhaps the most successful locations, and they are what I know best, so …
Each of these three Apps has advantages and disadvantages. They all have a much different slant on the utilization of the Cloud to capture and retain your documents and data. It’s not that any one of them is better. Rather the issue is purpose and use – why a particular App is more suited to your needs. Each of these three Apps is well polished and has been out there for a while. Each has a hugh following and perhaps you already use one or more of them.
Let’s go over some aspects of each App. I will break this down into individual posts for your consideration.Read More