5 reasons using Excel may be holding your business back

This is a re-post of a short article that is very relevant to many of our small business customers. It comes from our friends at savvybookkeeping. Enjoy!

Excel is a great tool for business.  I like to use it to manually check payroll calculations, particularly when setting up new accounting software for a client.  However, it’s not always the best c…

Source: 5 reasons using Excel may be holding your business back

Adding Value To The Sale

I have been contemplating the technical specifications and instructions that come with many product devices. It seems that a high percentage of those documents have been written be someone with intimate knowledge of the product, but with little consideration of the end user- their customer.

Wouldn’t it make sense to have someone write this information in a form that the user can readily understand, while consulting with the technician, so that it is both clear and understandable, while at the same time technically correct?

Also, why not use better paper, large enough to allow the customers to read easily? Not every customer has young eyes.

Get Something Out There!

A highly polished marketing plan is wonderful – if it is affordable. What matters most though is getting the story of your business out there. Tell the customers who you are and what you hope to accomplish. Be sincere and comfortable with those who you hope to reach. Touch their hearts as well as their minds if possible.

Google Drive and the Cloud

The last post that I want to write about using the Cloud for your sales and marketing efforts has to do with using Google Drive.

googledriveI would guess that this is the most ubiquitous of the three programs I have mentioned in my previous posts, although all three are very well known and used by perhaps millions of people.

Google Drive has one very compelling advantage, in that it is free. There is a business class set up, but most small timers are served well by the free version. It has many useful features and several ways to organize your documents. The search function is powerful and helpful if you can’t find the document that you want. If you know some of the content, or know something else unique to the file you can search and find what you’re looking for. Continue reading “Google Drive and the Cloud”