Adding Value To The Sale

I have been contemplating the technical specifications and instructions that come with many product devices. It seems that a high percentage of those documents have been written be someone with intimate knowledge of the product, but with little consideration of the end user- their customer.

Wouldn’t it make sense to have someone write this information in a form that the user can readily understand, while consulting with the technician, so that it is both clear and understandable, while at the same time technically correct?

Also, why not use better paper, large enough to allow the customers to read easily? Not every customer has young eyes.

Author: PO'B

Writer, simple photos & video, and an interest in conveying meaning for customers through communication.

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