Adding Value To The Sale

I have been contemplating the technical specifications and instructions that come with many product devices. It seems that a high percentage of those documents have been written be someone with intimate knowledge of the product, but with little consideration of the end user- their customer.

Wouldn’t it make sense to have someone write this information in a form that the user can readily understand, while consulting with the technician, so that it is both clear and understandable, while at the same time technically correct?

Also, why not use better paper, large enough to allow the customers to read easily? Not every customer has young eyes.

Author: PO'B

I am a writer with an interest in conveying meaning for customers through the development of storytelling about the business. This can be told with narrative, with photos, and with videos. Those are my interests. My history is in commercial construction. There I sold, managed, and developed business opportunities for large projects like airports, hospitals, museums, hotels, and the like. My wife and I travel. We have traveled through Europe many times, but we are closer to home now. We are using our camping trailer and our pickup truck to visit and enjoy the southeast at the moment. We shoot north or to the mountains in the really hot summer months, but we like the coastline too. We’re having a great time.

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