Just to be clear: My purpose is to develop content that is pointed at your customers, and that expresses your thoughts and feelings about business with them. The idea is to develop a story. To create a sensation of who you are and why a customer might want to do business with you, as compared to another business selling similar services or products.
It isn’t only a craft, there is art involved in this process, and also there is a sort of grittiness that’s needed to keep drumming the same ideas, and the same development of emotions, to influence your customers.
You need exposure, but in the best possible posture and light.
Dropbox is a little different than the functionality of Evernote. It works like part of your computer system and uses a folders metaphor to do its job. Once you become familiar with it and are used to the few special features that allow you to share folders and the like, it just works, and works well.
Saying that it has less features than Evernote isn’t really fair. It isn’t intended to do everything. You can save documents from all your basic Apps. Microsoft Word and Excel are givens. There are many others. Photos are savable for example.
This is a really easy system to use, and by doing so you are able to access your information using various devices and anywhere that you can get on the internet.
Dropbox is free for a trial period and is economical at $12.50 a month for businesses. It’s easy to tryout. If you click on the logo above it will take you to the Dropbox site.
For many businesses this program will provide the service that is needed.
There are many more that could be considered, but these are perhaps the most successful locations, and they are what I know best, so …
Each of these three Apps has advantages and disadvantages. They all have a much different slant on the utilization of the Cloud to capture and retain your documents and data. It’s not that any one of them is better. Rather the issue is purpose and use – why a particular App is more suited to your needs. Each of these three Apps is well polished and has been out there for a while. Each has a hugh following and perhaps you already use one or more of them.
You know… Small business has a nice advantage as compared to the big mega-conglomerate businesses. The small business can stay true to it’s original purpose.
Recently I’ve been watching the big guys: Apple and Volkswagen, just to name two for example, stumbling in various ways. Today the FBI is arresting managers at VW for their deliberate fraud in disabling the emission systems on their diesel engine models for better performance. As regards Apple the harm isn’t that severe, but they’ve wandered from the idea of providing simple solutions. It isn’t easy anymore to use the products they sell. The more complex they make the products, the harder it is to use routinely. Maybe I’ll write something more complete about that another time. The point is that they can’t stop. They have to produce a new something to cause the market to swoon and buy. Success at any cost.
So I have become disillusioned with regard to some of my favorite companies. They just haven’t been able to maintain their personalities as they’ve grown to oversized proportions.
Some of the problem is their need to appease stockholders. Some is because they sell worldwide and have to deal with governments throughout the world. They are required to compromise their values to appease many authorities. But I think that the main issue is the need for growth combined with outsized profit expectations. Continue reading “Business Ethics – Small Business Wins”