low-cost-greenI confess that I am surprised that so few businesses feel a need to reach out to their customers in a friendly and warm way. There are so many people today who are disappointed with the way that business is conducted, it seems to me that a business that’s personally satisfying, that speaks to the customers values, and their aspirations, is far ahead of its competition for that customers attention, and their wishes to support the business and to buy its products.

It’s especially perplexing because steps to create this positive emotion aren’t all that big a deal economically. It doesn’t need to cost much.

1 thought on “Why The Indifference?

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