Simple Ideas Repeated -Tell the Story!

toolsBusiness owners and managers often make the mistake of seeking an ideal marketing or advertisement plan that is unrealistic for their business because of cost or complexity.

Sometimes simple ideas, simple repetition of basic principled efforts work best.

So what foundation does your business have? Usually there are certain things about the business that are known and appreciated; dependability for example.

What do potential customers think of your business? Do they even know that you exist at the moment? Do they have a sense of what you stand for? Your principles and your intentions? What have you told them? What can they see?

What can be changed to create a better image, more visibility, and a better understanding of the positive attributes of the products and services you offer?

Think about it. Make notes and discuss the ideas with your associates. What you think is basic and well understood about your business may not register with the customers. They need to be told about it and then told again another time and in a different manner. It’s your job to make these concepts, ideas, and principles clear.

Author: PO'B

I am a writer with an interest in conveying meaning for customers through the development of storytelling about the business. This can be told with narrative, with photos, and with videos. Those are my interests. My history is in commercial construction. There I sold, managed, and developed business opportunities for large projects like airports, hospitals, museums, hotels, and the like. My wife and I travel. We have traveled through Europe many times, but we are closer to home now. We are using our camping trailer and our pickup truck to visit and enjoy the southeast at the moment. We shoot north or to the mountains in the really hot summer months, but we like the coastline too. We’re having a great time.

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