This is a document that I created back in 2015 to introduce a new business. Instead, we ended up moving to the Florida Panhandle area and the business didn’t happen. I still like the idea, and frankly, have incorporated much of it into my current business thinking. I’ve merely broadened out the subject matter and still intend to contact the same sorts of businesses contemplated in this document.
I am posting it here because it illustrates some of my reasoning about the promotion of a business and how images and narrative can make an idea come to life. If you were a potential customer and received this PDF document by email, perhaps from a website, or as part of a presentation on a thumb drive, how would you view it? Isn’t it better than a verbal presentation, in that it’s tangible and creates a more concrete understanding of what the sales person is trying to convey? It works hand-in-hand with that person-to-person sales effort, in my opinion. Take a look.