Use your business card to promote your website. Make it clear that there is a lot of useful information on the website.
Possible back-of-card info:
For more details come to our website where you will find:
- Product Information and Technical Information
- Special Pricing and Selling Events
- Downloads of Practical Information in PDF format
- Recommendations and added resources
- New initiatives
Of course, include the website address. Possibly on both the front and back of the business card.
Pass them out liberally. Find places to leave them. Include a business card in all your written communications and mailings.