Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

I hope you enjoy this re-post from http://www.skyword.com. For anyone reaching out to their perspective client base there are some interesting and important insights here to reshape our thoughts about who those persons are.

This is a longish read at eight minutes. It may be a little into the weeds of marketing, but it speaks to the ideas that old fashion segmentation using tired categories may not be your most effective way to find customers.

So here’s what the author Lauren McMenemy has offered. Enjoy!

Age and location-based segmentation was always a flawed tactic. Will post-demographic consumerism’s hyper-targeting get more eyeballs on your content?
— Read on www.skyword.com/contentstandard/marketing/moving-beyond-audience-segmentation-what-marketers-can-learn-from-post-demographic-consumerism/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: