Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

I hope you enjoy this re-post from For anyone reaching out to their perspective client base there are some interesting and important insights here to reshape our thoughts about who those persons are.

This is a longish read at eight minutes. It may be a little into the weeds of marketing, but it speaks to the ideas that old fashion segmentation using tired categories may not be your most effective way to find customers.

So here’s what the author Lauren McMenemy has offered. Enjoy!

Age and location-based segmentation was always a flawed tactic. Will post-demographic consumerism’s hyper-targeting get more eyeballs on your content?
— Read on


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