We are starting to build awareness for I&N and our stories and curated posts here on social media. I wish I knew more but exposing the site to potential readers and participants is necessary. A clumsy effort is better than none.
It is my intention to offer a variety of topics that relate to the truck owner and their towed accessories, including what they have in or on those trailers. I also want to include equipment both for towing, but also equipment that makes the truck more useful for work and play.
My own personal experiences and current truck and equipment are something to mention from time-to-time, but what I am doing isn’t remotely as inclusive of the possibilities available.
For that reason more needs to be added. Hopefully we will find a few writers out there who want to share their slant on the subjects we cover. It’s also my intention to add more content that hits the mark as research is done with the manufacturers, and where we can find articles and videos that match the subject of trucks and trailers.
Hopefully this will continue to be fun for me. I am looking for these topics anyway. It makes sense to share them here too.
Just like my recent infatuation with our new trailer furniture, it may seem like too much of a single subject as I explore. I will try to get a balance and if we can add another writer’s voice, that will really make a difference. Writers, are you out there?
So let’s have fun together. Please add comments. Thanks for being here with us.
Exploring fresh ideas about your business and how the customer can be brought into the thought process, creating buy-in.
I’ve become a little more fired up about this part of my business lately. I seem to go in waves. Until recent I’ve been writing in my two books that are in progress and that ought to be published yet this year. I think that I get a little burned out on any one subject after thinking about it for too long. Sometimes the subjects need to simmer in my subconscious for a while, then I’m ready to get back to them and move the story along. For that reason I need a few things going at the same time when they involve multi-week commitments of my time.
Working on this website and the ideas that I postulate here is a little different. The ideas are more succinct and the businesses involved don’t have stories that go on for hundreds of pages. So focusing on these considerations can be intense and through without wearing a hole in my mind.
I particularly like to postulate a thought and then to explore it. To meditate about the various ways that a method can be used to move the business forward in term of communications with the customer base. And better, to introduce thinking to that group of people about an improvement in their way of life or a way to think about aspirations and how those aspirations can be addressed through doing business.
Whatever is postulated for the customer to reflect upon, it brings them closer to you, and that’s what you want. That tends to close out other businesses and create a closed loop for your own business to thrive within. It’s good stuff to think about over a cup of coffee.
There hasn’t been a ground swell of interest in my writing and photo business so far. That’s okay with me though. I am just trying to find a good way to use my talents without getting into a big commitment of time or structure in my life. I like the idea of writing and helping some smaller companies to achieve their goals – especially profit goals – but I understand that they are not likely to be looking on the internet for solutions. If I’m going to impact their business I’ll have to get out and sell. To a lot of people that might be off-putting, but I like selling and meeting people. What I am not totally sure about is my own commitment to getting that business. How much business do I want to deal with? I am pretty confident that I can sell the concept and am comfortable with the sales effort, but I do tend to sell to much. Once I start I’m afraid that I’ll feel like lightening up. So I need to get my thoughts straight and a strategy in place. As the title here states: “What Do I Want?”
As I suspected, this website is a sort of touchstone. A place were I can explain my thoughts and perhaps demonstrate some proficiency, but by itself it won’t close deals.
Just to be clear: My purpose is to develop content that is pointed at your customers, and that expresses your thoughts and feelings about business with them. The idea is to develop a story. To create a sensation of who you are and why a customer might want to do business with you, as compared to another business selling similar services or products.
It isn’t only a craft, there is art involved in this process, and also there is a sort of grittiness that’s needed to keep drumming the same ideas, and the same development of emotions, to influence your customers.
You need exposure, but in the best possible posture and light.
Please get in touch.