Maybe this will help with visualization of storytelling for your company.
How about this…
Here is a story written by Mithu Storoni and published by Inc.com. The story talks about leadership, but please take note of the important points as regards storytelling.
Notice the five points mentioned and think about them as related to your business and developing its message to your customers.
Practicing This 1 Simple Thing Will Make You a Better Leader in 2018
Passionate commitment to your values and relentless attention to details can have its rewards. But tell the story! Being great doesn’t matter if you are unknown to those that care.
My wife and I are currently doing some remodeling. We recently had a series of bad experiences at one of the big box retailers. Ultimately, to resolve our problems with the retailer we traveled between three of their stores. I don’t want to waste my readers time on a rant about the experience, but what we noticed is that the service experience was bad in all three locations. There is something to learn from that.
- Most of the problems had to do with the bad information. Items that were supposedly in inventory simply were not there. Bad inventory records. It’s the end of the year and I’ll bet they take inventory just now and may correct the records shortly. Nevertheless, it was the prime issue.
- The customer service people involved were not really helpful. I’d say they were overworked, but we also noticed that many of the customer service personnel were talking with each other, wandering about, and just seemed underused and perhaps trying to find information. It makes me wonder about the record keeping and the software being used.
- The items we needed were not available in one location in sufficient quantity to complete our project. The project is not overly large. The items were simply not stocked in sufficient quantities for an average project.
What does all this matter?
- As an opportunity, these big box retailers are dropping the ball and giving others an opportunity to satisfy the customer demand. The demand is for the products needed, and it is in sufficient quantities to complete the work. Also, there is demand for reasonably good communications and customer service. It’s just too hard to do business with a group of persons who are not engaged and haven’t the tools, or the will to help.
- Almost everyone has experienced this sort of treatment in one of these big box stores. Service and support are non-existent. Can your business capitalize on this? Maybe you don’t have the size to compete on all fronts with these guys, but perhaps you are simply better at one or more things. Isn’t that what you want to tell the customer base?
Beat them on your terms and tell the world about it.
You work so hard developing your business. You know it best. But would fresh eyes and ideas help?