PDF Files

images-1I really like using PDF files. I like them because they can be developed and reused countless times. They don’t show age or get wrinkled or dirty as sales tools. They can be updated easily and changed to reapply them to multiple product offers.

PDF files can be tacked onto emails with ease. They can be used in websites as sales tools or to make technical information available to the customers. They can contain a mountain of information, or a simple one page presentation.

There is no business that couldn’t find significant value using PDF files to tell their story and to support the business model.

Adding Value To The Sale

I have been contemplating the technical specifications and instructions that come with many product devices. It seems that a high percentage of those documents have been written be someone with intimate knowledge of the product, but with little consideration of the end user- their customer.

Wouldn’t it make sense to have someone write this information in a form that the user can readily understand, while consulting with the technician, so that it is both clear and understandable, while at the same time technically correct?

Also, why not use better paper, large enough to allow the customers to read easily? Not every customer has young eyes.