We are starting to build awareness for I&N and our stories and curated posts here on social media. I wish I knew more but exposing the site to potential readers and participants is necessary. A clumsy effort is better than none.
Use your business card to promote your website. Make it clear that there is a lot of useful information on the website.
Possible back-of-card info:
For more details come to our website where you will find:
- Product Information and Technical Information
- Special Pricing and Selling Events
- Downloads of Practical Information in PDF format
- Recommendations and added resources
- New initiatives
Of course, include the website address. Possibly on both the front and back of the business card.
Pass them out liberally. Find places to leave them. Include a business card in all your written communications and mailings.
I really like using PDF files. I like them because they can be developed and reused countless times. They don’t show age or get wrinkled or dirty as sales tools. They can be updated easily and changed to reapply them to multiple product offers.
PDF files can be tacked onto emails with ease. They can be used in websites as sales tools or to make technical information available to the customers. They can contain a mountain of information, or a simple one page presentation.
There is no business that couldn’t find significant value using PDF files to tell their story and to support the business model.
There is always something positive and aspirational that can be shared with your customers.