This is a document that I created back in 2015 to introduce a new business. Instead, we ended up moving to the Florida Panhandle area and the business didn’t happen. I still like the idea, and frankly, have incorporated much of it into my current business thinking. I’ve merely broadened out the subject matter and still intend to contact the same sorts of businesses contemplated in this document.
I am posting it here because it illustrates some of my reasoning about the promotion of a business and how images and narrative can make an idea come to life. If you were a potential customer and received this PDF document by email, perhaps from a website, or as part of a presentation on a thumb drive, how would you view it? Isn’t it better than a verbal presentation, in that it’s tangible and creates a more concrete understanding of what the sales person is trying to convey? It works hand-in-hand with that person-to-person sales effort, in my opinion. Take a look.
The last post that I want to write about using the Cloud for your sales and marketing efforts has to do with using Google Drive.
I would guess that this is the most ubiquitous of the three programs I have mentioned in my previous posts, although all three are very well known and used by perhaps millions of people.
Google Drive has one very compelling advantage, in that it is free. There is a business class set up, but most small timers are served well by the free version. It has many useful features and several ways to organize your documents. The search function is powerful and helpful if you can’t find the document that you want. If you know some of the content, or know something else unique to the file you can search and find what you’re looking for. Continue reading “Google Drive and the Cloud”
I am writing a little about the cloud and some options there because you need a place to park ideas, brochures, PDF files, price lists, photos, letters, proposals, and the like. It’s important to get as much flexibility into your sales systems as possible.
Dropbox is a little different than the functionality of Evernote. It works like part of your computer system and uses a folders metaphor to do its job. Once you become familiar with it and are used to the few special features that allow you to share folders and the like, it just works, and works well.
Saying that it has less features than Evernote isn’t really fair. It isn’t intended to do everything. You can save documents from all your basic Apps. Microsoft Word and Excel are givens. There are many others. Photos are savable for example.
This is a really easy system to use, and by doing so you are able to access your information using various devices and anywhere that you can get on the internet.
Dropbox is free for a trial period and is economical at $12.50 a month for businesses. It’s easy to tryout. If you click on the logo above it will take you to the Dropbox site.
For many businesses this program will provide the service that is needed.
Many businesses have technical data associated with their products and that matters to the customers. Things like dimensions, horsepower ratings, VOC’s, and hundreds of other metrics that make or break the transaction from the customers point of view. Their real needs.
Consider developing PDF formatted files that can be stored and printed on demand. That can be modified as the product evolves to conform with the market. Share these with the customers.