We are starting to build awareness for I&N and our stories and curated posts here on social media. I wish I knew more but exposing the site to potential readers and participants is necessary. A clumsy effort is better than none.
I recently wanted to have some service work done on our camping trailer. After calling a few RV dealerships I have found that wait times for service are months rather than days.
In this case I will do the work myself, but what does this tell us about the industry? It seems like there is a lot of opportunity for a new business with a sense for customer needs and wants.
Please post reasonable and respectful comments with your thoughts and service experiences.
While anyone can publish online to a website, a small business, with a customer base that’s local, and that’s often not looking for that businesses story details activity; this sort of business would be wasting time and money with only an online presence.
So then, how do we reach the customers?
- Press releases through the local newspaper. Have an event and promote the event, but include a large dollop of background about the business, the people who work there, perhaps the unique location and the historical significance of the building. Any information and background that will catch the readers eye, giving them a greater appreciation for the business itself. Don’t forget to include the values and reasons for the existence of your business; anything that matters, and that will help to create a bond with the customers. A press release costs only some time to create. If published, it may reach a significant percentage of your community, your customer base.
- Sales Flyers. Go ahead and promote the products and services that you wish to present to the community, but reserve a half page to say something about your values, what your business aspires to provide or solve for the greater good, that sort of thing. Only speak the truth. What drives you? Where is your passion, your reason for being? Give the customer a strong sense of who you are, and why they ought to do business with you.
- Window Display. Why not? If you have a window, clean it, and post a welcome sign with a paragraph or two about the business and its people.
- Business Cards that direct attention to a website with information that matters to your customers. This could be technical information. Maps or directions. PDF files that help the customer to use your products. Details about government regulations perhaps. Include your story on the website, include a PDF with a long version of the story if there is one. Include pictures – lots of them if possible.
Get ready to explain who you are, and what you do. You will use this planned information over-and-over.
Notice the four ways a story teller might tell their story, and why only the last should be used. Also, please play attention to telling just one aspect of the story at any one time, and why that’s important.
Maybe this will help with visualization of storytelling for your company.