Business owners and managers often make the mistake of seeking an ideal marketing or advertisement plan that is unrealistic for their business because of cost or complexity.
Sometimes simple ideas, simple repetition of basic principled efforts work best.
So what foundation does your business have? Usually there are certain things about the business that are known and appreciated; dependability for example.
What do potential customers think of your business? Do they even know that you exist at the moment? Do they have a sense of what you stand for? Your principles and your intentions? What have you told them? What can they see?
What can be changed to create a better image, more visibility, and a better understanding of the positive attributes of the products and services you offer?
Think about it. Make notes and discuss the ideas with your associates. What you think is basic and well understood about your business may not register with the customers. They need to be told about it and then told again another time and in a different manner. It’s your job to make these concepts, ideas, and principles clear.
I confess that I am surprised that so few businesses feel a need to reach out to their customers in a friendly and warm way. There are so many people today who are disappointed with the way that business is conducted, it seems to me that a business that’s personally satisfying, that speaks to the customers values, and their aspirations, is far ahead of its competition for that customers attention, and their wishes to support the business and to buy its products.