Notice the four ways a story teller might tell their story, and why only the last should be used. Also, please play attention to telling just one aspect of the story at any one time, and why that’s important.
Maybe this will help with visualization of storytelling for your company.
Just two years ago we were living in Indiana and I was shopping for a new camping trailer. One of the RV dealers caught my attention with their use of YouTube to show the units that they have on hand. They dealt with used RV’s primarily at that time, so there was a need to showcase each unit specifically, in order to demonstrate its condition, cleanliness, and unique aspects like low mileage etc.
I thought that they did a great job. Today that business has greatly expanded. They are now promoting several new lines of RV’s. And they still use YouTube to market their inventory.
Here are a few things that I like about this approach.
The videos are short, but through. Each one uses a similar format so the viewer can develop an expectation of what will be shown and talked about. The person shooting the video also does the narration, and importantly does not get into the video except for the voice. The product is the focus, not the salesperson. I think that that is key!
The dealer used the YouTube text box to give details about the sale price contrasting it against market value, about financing, and how to make contact with them.
I think that they did an incredibly good job in each seven minute video.
If you sell products that have a high unit value, would this work for you?
Here is an information video that I made a long while ago using an iPhone. This could easily be a simple presentation used to sell. Think about your product and how this might work for you.
Please notice that I do not get into the picture. There is only my voice. You don’t need a sales person in the way to show the product.